university of Florida college of medicine anthem video

Pride. It’s a powerful thing, especially when you’ve graduated from one of the nation’s top universities. The expectation is that you’ll make a difference in the world by using the skills and talents you honed here at UF. We needed to capture what that pride looks and sounds like in this piece we used for major UF College of Medicine alumni events. We needed to hear from current students how they’re manifesting as tomorrow’s leaders in science and patient care. We needed to hear from professors who are equipping our students. And we needed to hear from alumni who are passing on the legacy. Yes, the goal was to instill Gator pride in all who watched, but it was also to enlist new donors, and encourage current donors to reach a little deeper into their pockets.

I produced and directed this video, as well as had the privilege to interview the subjects to draw out their stories. I’m grateful for my colleagues’ dedication and support to create this piece. They helped with selecting a diverse array of subjects, scheduled the broll shoots, and were instrumental in the creative editing process. As with all my projects, it takes a team to make magic. And I’m surrounded by world-class magicians. Beyond that, there’s nothing like filming sunrise and sunset drone footage to remind you that you work at a special place!