Currently at University of Florida Health I direct a nine-member creative services team of one creative director, three graphic designers, two photographers, two videographers and one 2D/3D animator/illustrator, with a dotted-line relationship to UF Health Publication Services and UF Health Jacksonville and UF Health Central Florida Communications. The team uses a hybrid corporate/agency model, producing an annual average of 800 design/layout jobs ranging from brochures to sophisticated magazines and digital publications; 200 marketing/PR/news videos; 700 custom photographs; and 40 video animations.

UF Health is the Southeast’s most comprehensive academic health center, focusing on patient care, research, education and community outreach. UF Health spans three campuses—Gainesville, Jacksonville and Central Florida—and consists of six health colleges, two major teaching hospitals and nine major research centers and institutes. It also includes dozens of physician medical practices and outpatient services. UF Health serves patients from every Florida county and throughout the world. Our hospital system is consistently ranked as one of the best in Florida and the nation.

For more, download a copy of my resume.

And for a glimpse into where I situate the value of storytelling, listen to this Unvarnished podcast.

accolades, awards, PRESENTATIONS, publishings and such

  • 2024 Gold ADDY Award Winner: A Match Made in Heaven

  • 2024 Invited Presenter, Storytelling Workshop for University of Florida Institute of Food and Agricultural Sciences

  • 2023 Silver Telly Award Winner: Back from the Brink: How Matt Defied Death; Honorable Mention, Association of American Medical Colleges

  • 2022 Silver Telly Award Winner — Devine Intervention: The Story of a Pulmonologist’s Lung Transplant

  • 2022 Invited Presenter, Corporate Storytelling, Florida Public Relations Association

  • 2022 Gold ADDY Award Winner: UF Health Inspire video story series

  • 2021 Guest Speaker, The Art of Podcasting, a graduate course through the University of Florida’s College of Journalism and Communications

  • 2021 ADDY Award Winner — From Bird Strike to Hope: The Story of Moe Ricks’s Optimism in the Face of Tragedy

  • 2021 Invited Presenter, UF Health Screen, Test & Protect, Florida Public Relations Association

  • 2020 Gold Telly Award Winner – From Bird Strike to Hope: The Story of Moe Ricks’s Optimism in the Face of Tragedy; Gold Award, Association of American Medical Colleges

  • 2020 Guest Speaker, The Art of Podcasting, a graduate course through the University of Florida’s College of Journalism and Communications

  • 2020 The Duke of IHOP. Short creative essay published in The Gainesville Sun, March 2020

  • 2019 Guest Speaker, The Art of Podcasting, a graduate course through the University of Florida’s College of Journalism and Communications

  • 2019 Invited Presenter, University of Florida Training & Organizational leadership meeting: Merging Talents with Organizational Needs

  • 2019 Speaker/Performer at “Phoenix Rising,” a community storytelling event about trauma and resilience produced by Guts and Glory GNV

  • 2019: Dad music. Short creative essay published in The Gainesville Sun, Feb 2019

  • 2018 Speaker/Performer at “Pants on Fire,” a community storytelling event produced by Guts and Glory GNV

  • 2018 Gold ADDY Award for Print Advertising – Branded Content & Entertainment: Problem-Solving Care Campaign

  • 2018 Gold ADDY Award for Film, Video & Sound – Regional/National Television Campaign: Problem-Solving Care TV Commercials

  • 2018 Gold ADDY Award for Film, Video & Sound – Regional/National Radio Campaign: Problem-Solving Care Radio Spots

  • 2018 Silver ADDY Award for Online/Interactive – Branded Content & Entertainment: Problem-Solving Care Digital Ads

  • 2018 Silver ADDY Award for Cross Platform – Integrated Campaign – Regional/National: Problem-Solving Care Campaign Microsite

  • 2018 Silver ADDY Award for Film, Video & Sound – Branded Content :60 Seconds or Less: Hospital Opening Promo Video

  • 2018 Silver ADDY Award for Film, Video & Sound – Branded Content: More Than :60 Seconds: Hospital Opening Event Video

  • 2017 Silver ADDY Award for Integrated Campaign: UF Health Pediatrics Campaign

  • 2016 Speaker: “Stories in the Shadows,” STORY:GNV

  • 2015 Association of American Medical Colleges Honorable Mention: Florida Physician iPad app

  • 2014-2017 Assistant Facilitator: AHEC Tobacco Training & Cessation program, University of Florida Health Science Center

  • 2014 Association of American Medical Colleges Award for Excellence: Animal Airwaves Radio Broadcast

  • 2009 Presenter: 12th Annual Healthcare Internet Marketing Conference in Orlando, FL. The Federal Government’s Role in Health IT and eHealth Initiatives.

  • 2008 Wrote and co-produced Now That I Have You, an original song featured on an audio CD accompanying the children’s book Polly & Me, written by Chuck and Lynette Giacinto

  • 2004 Board of Directors, Studio Percussion

  • 2002 Silver Winner for CD-ROM, Insert, or Direct Mail; The Nineteenth Annual HealthCare Advertising Awards

  • 2002 Image Award for Audio/Visual Tools of Public Relations; Shands at the University of Florida CD-ROM; Florida Public Relations Association, Gainesville Chapter

  • 2002 Judges Award for Audio/Visual Tools of Public Relations; Shands at the University of Florida CD-ROM; Florida Public Relations Association, Gainesville Chapter

  • 1995-1996 Board of Directors, Gainesville Friends of Jazz and Blues