Corey’s Story: a patient testimonial

This was an extension story to the :30 commercial we filmed as part of our No Two Alike UF Health brand campaign.

Many of us have scars that remind us of our past. As a child, maybe you took a tumble climbing on furniture or fell off your bike. Perhaps your scar came from playing sports or a vehicle accident. Scars tell a story of perseverance and in some cases, survival. This campaign showed the personal stories of five individuals from different walks of life who sought expert care for various medical conditions at UF Health. They share what their scars mean to them, and why they wear them with pride. Their health care providers and loved ones tell their stories from different points of view. These stories remind us that no two people are alike.

Though I was part of the overall production in creating the :30s for the campaign, my deepest fulfillment came in sitting down with Corey’s wife, Raina, and drawing out her and Corey’s story. We spent time with them on their farm, got to know them, built trust, and simply talked about life once the cameras started rolling. Intersecting with people during crises and vulnerable moments feels very natural to me. It takes a gentle approach to help someone relax and share.