Sometimes the story is less about the production bells and whistles and more about the quality of the content. For this simple piece, I wanted viewers to “listen in” to the conversation between Dr. Mitchell and Mark. It was important to feature each side’s arguments and counterarguments. The Washington Post and Yahoo News picked this story up, which speaks to its uniqueness. It also made the rounds on CNN, MSNBC and other major news and entertainment outlets. We left the “marketing” out of this and tried to keep it singularly focused on the human experience.