GEAR-UP!

Working with my creative director and animator, I produced this :30 to play on Ben Hill Griffin stadium’s jumbotron during halftime of Gator home football games, and on smaller televisions throughout the stadium. This was so much fun to concept and produce! My animator created an animatic, and my creative director and I brainstormed a wealth of clever juxtaposing shots to match how Gator football players and our surgeons gear up to do their best work. We scouted stadium and hospital locations, worked with an external video production company, and hired a former Gator football player to star opposite one of our actual surgeons. The final door-opening sequence took some creative lighting blended with tactful editing, and the payoff is spectacular. I directed this piece, sound designed it, and composed the original score.

Here’s the animatic my animator produced to help us pitch this idea to leadership. I love this thing still today! (Note: it appears the video is “unavailable” because it’s unlisted. But click on the link; it’ll work.)