university of Florida anthem video

The University of Florida called on me to lead this massive effort: telling UF’s story about it’s past, present and future. Our audience: Governor Ron DeSantis and scores of others prominent Floridians. The goal: increase funding so that UF could lead the way nationally and internationally in its research, product development and climate change efforts. UF is uniquely positioned as a national leader in these areas, and this video had to showcase all of that.

I was part of a massive team of UF staff who worked closely with a talented agency to produce this piece, but I guided this adventure to completion on an extremely tight timeframe. Normally an anthem video like this would take months to concept and produce. We only had weeks. I interviewed just about everyone in this video to capture what they believed was remarkable not only about what they did, but about UF and Florida as a whole. Our Chair of the UF Board of Trustees wanted everyone who viewed this video to come away thinking one thing: the world must look to UF to solve its biggest challenges.