UF HEALTH VISION ANTHEM VIDEO (winter 2023)
The first of its kind for University of Florida Health (UF Health). Since 2019, the health system has been expanding rapidly within Florida, merging with community hospitals and research juggernauts like Scripps. That means more exposure in the media and to legislators, major donors, the public, faculty/staff recruits, internal audiences and granting agencies. We needed a brief, high-level inspirational and aspiration piece that summed up UF Health’s four-part mission (patient care, education, research and community outreach), vision and values. We got it!
I produced this, which means I concepted it, wrote the script, recorded the voice talent (our own Selena Carter), selected the music and sound effects for sound design, counseled our team on shot selection, and curated the internal reviews. I partnered with my exceptional videographer and editor, Kyle Walker, to complete the piece in about three weeks. We had to ensure that every health college (there are six at UF Health), major campus in Florida, and our flagship Gainesville-based hospital system were equally represented, along with a diverse array of people and positions, from faculty to front line staff, to educators, innovators and leaders. This piece has been and still is broadly used. We are very proud of it.